Welcome to Yathar Cho Industry Limited, home of Yum Yum Myanmar and one of the nation’s most trusted consumer brands. Since our founding, we have remained committed to one clear purpose: delivering great tasting, high quality products that families can enjoy with confidence.
Yum Yum has grown to become the largest and most successful instant noodle company in Myanmar’s history. This achievement has been built on deep understanding of local consumers, disciplined execution, and the dedication of our people. Our strength comes not only from market leadership, but from our ability to innovate, adapt, and consistently create products that resonate with changing consumer needs.
Our promise, “True Taste… Yum Yum,” reflects the passion we bring to every product we make. We believe great taste is never accidental. It is the result of insight, care, and an uncompromising focus on quality from development to production.
We are equally committed to the highest standards of food safety and operational excellence. Through continuous investment in technology, systems, and people, we have achieved internationally recognized certifications including ISO 22000, Good Manufacturing Practice (GMP), HACCP, Good Hygiene Practice (GHP), and Halal Certification. These standards reinforce the trust consumers place in us every day.
At the heart of our company are the values that guide us: Family, Performance, Quality, Innovation, and Accountability. These principles shape our culture and inspire us to perform responsibly and sustainably.
As a legacy brand with deep roots in Myanmar society, we proudly embrace our commitment Across Generations. We are honored to be part of the lives of millions of consumers and remain dedicated to supporting our communities through meaningful social and humanitarian initiatives.
Thank you for your trust and partnership. We look forward to building the future together.
U Wai Phyo
Chairman
Yathar Cho Industry Limited