ABOUT US

About us

Yathar Cho Industry Limited is a proudly Myanmar-owned FMCG manufacturer dedicated to creating food brands that consumers know, trust, and enjoy. From our beginnings as a local enterprise, we have grown into the company behind some of Myanmar’s most recognized and preferred food brands.

Our portfolio includes Yum Yum®, Yum Yum® Xcite, Ultra, Yum Yum® Cup Noodles, and Chang Noi Snack Noodles. We develop products across multiple formats and price points, enabling us to serve every segment of the market with relevant, affordable, and satisfying choices.
Our business is built on a clear understanding of local tastes, consumer lifestyles, and market needs. This insight has enabled us to consistently create products that connect with millions of consumers across Myanmar. By combining strong local expertise with modern manufacturing standards, we ensure reliability, consistency, and excellence throughout every stage of our operations.
Quality and food safety remain at the heart of everything we do. Our commitment is reinforced by internationally recognized certifications, including ISO 22000, GMP, HACCP, GHP, and Halal Certification. To further uphold the highest standards, we have invested in a fully equipped modern food science laboratory capable of conducting physical, chemical, and microbiological testing to maintain the highest safety and quality standards.
Today, Yathar Cho Industry Limited stands as one of Myanmar’s leading food manufacturers and distributors, supported by a nationwide distribution network that delivers quality products to every corner of the country. Our dedicated Research & Development team continuously innovates new flavors and enhances product formulations to meet the preferences of consumers.
At the center of our success is a values-driven culture founded on Family, Performance, Quality, Innovation, and Accountability. These principles guide how we work, how we lead, and how we serve our customers, partners, and communities.
As we continue to build trusted brands, expand our nationwide reach, and invest in future growth, we remain committed to making a positive contribution to Myanmar society.

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